China's recovery in overseas travel after the COVID-19 pandemic, which initially promised rapid growth, is currently showing signs of slowing. The main reason for this is the increase in travel costs, which significantly affects the decisions of Chinese tourists. The costs of flights, accommodation, meals and other services have risen to a level that has become unaffordable for many. In addition, significant difficulties in obtaining visas have become another obstacle for those wishing to visit other countries. Many countries have tightened visa requirements, added new rules and restrictions, which complicates and lengthens the process of issuing the necessary documents. This makes travel less attractive to many Chinese, especially compared to simpler and cheaper vacation options. As a result, many Chinese tourists prefer domestic and short-haul destinations.
The popularity of domestic tourism is growing, as it is not only more affordable, but also does not require complicated visa procedures. Domestic tourist attractions and resorts are becoming more and more popular, which contributes to the growth of the national economy.This trend is also observed in short-haul trips to neighboring countries. Such trips are usually cheaper and easier to organize. They offer the opportunity to change the environment and get new impressions without the need for significant costs and long-term preparations.
Thus, despite initial forecasts of a rapid recovery of international travel from China, the reality turned out to be different. Rising costs and visa difficulties have made local and short-haul destinations a more attractive choice for many Chinese.
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